#Aerie crossover leggings tik tok skin#
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The Aerie leggings retail for $44.95, but are often on sale. Today, she has 882,000 followers on TikTok and 97,000 followers on queen give us nothing (dc: ♬ Drummer Boy – Justin Bieber Last December she had 66,100 followers on Instagram and 668,900 on TikTok.

Schenkler already had a following, but it’s grown in the aftermath of her viral post. Examples include: “If they don’t sponsor u,” and “the way i just bought 2 pairs in black – Aerie needs to run you a check.” Other comments track the status of the leggings, with people stating, “They are still sold out,” and “They’re back in stock guys go buy them!!” The leggings sold out six times, accumulating a list of 100,000 people signed up to be notified when they came back in stock. The comments heavily focus on the leggings, which led to the style selling out. The 30-second clip currently has 7.8 million views, more than 871,0000 likes, and over 10,000 comments. Schenkler was extremely nonchalant and straightfaced while hip-shaking to the sound of Justin Bieber’s “Drummer Boy.” A couple of weeks later, she posted a TikTok of herself wearing the pants and dancing - although, “dancing” is perhaps a hyperbolic description. In November 2020, 19-year-old Hannah Schlenker, a college student, went to the mall in Zanesville, Ohio with her mom and bought a pair of leggings at Aerie. The story of how Aerie’s crossover leggings went viral is the stuff marketers’ dreams are made of. However, when you buy something through our retail links, we may earn an affiliate commission. I hadn’t bought any new leggings that I’d wear outside of the gym in years, so I figured if I were to try any new pair, it should be Aerie’s.All products featured on Glossy Pop are independently selected by our editorial team. Leggings are a closet staple that, while polarizing (opposers claim the pants are too revealing and have even launched campaigns against them), have had a comeback amidst the pandemic: they’re simple, chic, comfortable, and they pair well with an oversized button-up. Plus, as yoga pants-adjacent, they serve as a reminder to get in a workout. And I was not alone “our community is anxiously awaiting the newest collection of tie-dye patterns that releases on March 18,” Foyle adds. I didn’t immediately cave to the craze after first seeing Schlenker’s video, but countless crossover-legging-TikToks later, the familiarity principle-humans develop a preference for things which they see often-ultimately got the best of me and I, too, bought the leggings. The hype wasn’t over by the time I got my hands on a pair of simple black crossover leggings in February.

“We have sold out over six times and have collected over 156K emails from customers asking to be on the ‘notify me’ list,” says Jennifer Foyle, the chief creative officer at AEO Inc. And so the cycle continued: the leggings restocked, flew off the shelves, and the waitlist kept growing. Within a week of the TikTok, Aerie’s Crossover Leggings sold out across the country and incited a new crop of videos in which women with different body types put the leggings to the test in TikToks of their own, showing off the garment’s flattering prowess.

#Aerie crossover leggings tik tok skin#

Dubbed the Real Me High Waisted Crossover Legging, the pants are made in a lightweight 88% nylon, 12% elastane blend that serves as a second skin and, per the website, when worn, it “feels like the real you!” On Schlenker, the legging’s v-shaped waistband was incredibly flattering to her waist (for the record, it is very small, irrespective of the leggings) and the world took note.

#Aerie crossover leggings tik tok full#

To my surprise, the video’s virality did not owe to her why-bother dance style-it’s as though she was marking the choreography instead of committing to it full on and she even jokingly captioned the clip, “Yes queen give us nothing.” It turned out that the video’s popularity was, in fact, because of her blue Aerie leggings. Like so many others last November, I came across a viral TikTok video on my “For You” page of a young woman, Hannah Schlenker, nonchalantly dancing to Justin Bieber’s song “Drummer Boy” in her kitchen.